Changing the game

The Importance of Video Content

 
Social Video generates 1,200% more shares than text and images combined.
— Brightcove - Cloud based video solutions experts, 2016
 

This statistic expresses the importance of having a video first marketing strategy, however just to drive the point home check out the following facts.

  • Over 8 billion videos or 100 million hours of video are watched on Facebook every day. ~ TechCrunch, 2016
  • Online video will account for 80% of all consumer internet traffic by 2020, a mere three years away! ~ CISCO, 2016
  • In the past 30 days more video content has been uploaded to the web than the last 30 years of television production.
  • Displaying video on your site increases organic SEO traffic by 157%.
  • Companies who use video in their marketing strategy grow revenue 49% faster year on year than those who don’t. ~ Aberbeen Group, 2015
 
 

 

Average Engagement v. Video Length

Data sourced by Wistia in 2016 showed that videos up to 2 minutes in length gained the greated engagement levels
 
 

85%

Users engaged with video content on Facebook watching without audio

65%

Users that watch a video for 3 seconds continue to watched for at least 10 seconds

45%

Users that watch a video for 3 seconds continue to watched for at least 30 seconds

 
By 2019, video content will be the driving factor behind 85% of search traffic ... Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017.
— American Marketing Association, 2017